What is Enterprise Mobility Management (EMM)?

Enterprise Mobility Management, also known as EMM, is a set of software tools and processes organizations use to secure all mobile devices and applications used by employees.

EMM provides complete 24/7 visibility into an organization’s entire fleet of mobile devices, such as scanners, tablets, smartphones, laptops, kiosks, etc. Without this visibility – including mobile device status, location, software updates, security and more – organizations can miss out on the full range of mobile device benefits in the workplace and expose their business and customers to potential security risks. 

Specifically, EMM is a set of services and technologies designed to secure, manage and better understand corporate data on employees’ mobile devices. Generally, this suite of mobile management systems and services is offered as a single EMM solution capable of being rolled out on a wide range of commonly used enterprise IT systems to provide easy management of large fleets of mobile devices.

Looking to Simplify Enterprise Mobility Management?

Give SOTI MobiControl a try and have visibility and control over where your business-critical mobile devices are, what they're doing, how they're performing and what security or compliance risks they're facing.

SOTI ONE Platform

What Is EMM Used For?

An EMM solution is used to bring together several features, including the ability to centrally and remotely enforce a corporate mobility policy or a set of guidelines governing the use of mobile devices in workplaces. EMM also helps control device security while managing which apps and content are available to the user on which devices and troubleshooting device problems remotely.

Managing security threats is another major benefit of using EMM solutions. When successfully deployed, a secure EMM browser can block untrusted sites and minimize phishing and malicious attacks. Integrated within this solution, an antivirus system can prevent malware in files and apps from being downloaded or installed on any device, such as smartphones and scanners.

Minimizing these privacy risks further, EMM is also used to enforce complex passwords, encryption and the separation of personal and work data to prevent breaches of sensitive or confidential content within corporate apps.

Using an EMM solution gives businesses confidence that in the event of a lost or stolen device, IT administrators can immediately wipe and lock the device remotely.

An EMM solution is used to manage not only organization-owned mobile devices, but also employees’ personal devices if an organization has a Bring Your Own Device (BYOD) policy in place.

Adding new devices with an EMM solution is very straight-forward, typically takes a few minutes and can be done on a large scale remotely.

Using an EMM solution, the transition to remote working is also seamless because policies are in place to support mobile devices being used from any location.

The ability to troubleshoot any issues with mobile devices remotely using EMM also improves the experience for the user and avoids costly device outages and employee downtime.

How Big Is the EMM Market?

As the number of mobile devices used in enterprise environments continues to grow, EMM has acquired a prominent position within the market and is expected to grow from 16.6 billion USD in 2020 to 63.6 billion USD by 2026.

How Does EMM Work?

EMM solutions typically incorporate four types of technology. These include Mobile Device Management (MDM), Mobile Identity Management (MIM), Mobile Application Management (MAM) and Mobile Content Management (MCM). Let's take a look at each of these four technologies.

Mobile Device Management (MDM)

Mobile Device Management, also known as MDM, allows organizations to manage mobile devices and the platforms they operate on in an easy, consistent and scalable way. It gives IT administrators the ability to remotely control, encrypt and enforce security policies across large numbers of mobile devices, such as smartphones, tablets and laptops, from a central location.

MDM can be used to setup and update applications, software and tools consistently across all devices. It also provides real-time visibility of mobile devices, to help monitor and track device status and usage, as well as troubleshoot from any location.

Importantly, MDM can be used to wipe a device of all data if it is lost or stolen.

Mobile Identity Management (MIM)

Mobile Identity Management, also known as MIM, allows organizations to authenticate the identity of users and grant access to trusted devices and applications. It uses various tools such as single sign-on (SSO), multi-factor authentication (MFA), user and device certificates and app code signatures to ensure only authorized users have access to data and applications on approved mobile devices.

MIM can also be used to track app and device use, as well as approve use of apps for specific teams and employees – rather than just blanket approvals for the entire organization.

Mobile Application Management (MAM)

Mobile Application Management, also known as MAM, is focused on the management of the applications on mobile devices, rather than the management of the device itself. MAM helps organizations install, update and configure apps, as well as apply security policies to these apps.

Additionally, MAM can remove specific apps and any data they hold from select devices, avoiding the need to completely wipe all apps and data from devices. This is particularly useful when managing any employee personal device used for work.

Mobile Content Management (MCM)

Mobile Content Management, also known as MCM, manages and secures the content held, accessed and shared on mobile devices. MCM allows organizations to ensure corporate data is accessed and shared only on authorized applications and mobile devices, and not via unapproved third-party services.

With EMM, all of these capabilities are integrated in one solution to fully secure any device – from smartphones to laptops, scanners and kiosks – and their applications and data.

Who Uses EMM?

Because mobile devices including scanners, tablets and kiosks, are now used across almost every industry, implementations of EMM vary. Here are some examples of how some industries are using EMM solutions:


Retail stores now use mobile devices in a range of ways, such as sales associates using tablets to help with customer service queries or to process payments, as well as self-service terminals. EMM ensures any private customer data held on these devices is secured and also that devices are tracked and can’t leave the store.

Transportation & Logistics (T&L)

Transportation & Logistics (T&L) now relies on mobile devices to direct delivery drivers and track products as they are scanned in and scanned out when they are delivered to the end customer. The real-time information gathered during tracking is also now important to keep the customer informed. EMM ensures mobile devices are remotely supported to maintain connectivity to an organization’s central systems to facilitate the two-way flow of the information needed to track and trace deliveries.


Hospitals and healthcare providers now hold a high level of confidential patient data digitally and they must be compliant with a range of regulations around securing this information on mobile devices. EMM helps healthcare organizations to enforce and meet these compliance standards.

What Are the Top Business Benefits of EMM?

EMM offers a range of business benefits. These include:

Enhanced employee productivity: EMM provides employees with real-time access to the corporate data and applications they need to be productive regardless of their location.

Organization-wide consistency: If users are required to share devices, or switch from one to the next, EMM ensures that mobile devices are consistent across the organization, ensuring employees are immediately comfortable when switching devices.

Remote troubleshooting capabilities: If mobile devices require updates or maintenance, IT administrators can take care of these issues remotely.

Employee satisfaction: Less admin and technical knowledge is required by users due to remote support.

Reduced admin for IT resources: EMM streamlines the management of mobile devices, saving time and resources for IT administrators.

Flexible workforce: EMM empowers the workforce to work remotely by ensuring mobile devices are fit for purpose in a remote work setting.

Reduced total cost of ownership (TCO) and improved return on investment (ROI): EMM helps organizations to achieve the full benefits of using mobile devices and therefore gain the fastest payback on the investment in these devices.

Security: EMM helps to secure corporate data held on mobile devices and applications in the event of a malicious attack or a lost or stolen device.