76% of U.S. Consumers Fear Data Security in Online and Social Shopping, SOTI Reports

Over the last several years social commerce has been predicted to be a bright spot in direct-to-consumer retail, with some predicting growth to be three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. And social commerce certainly has grown with increased interest in TikTok Shop and Instagram Shop in addition to new platforms launching designed to streamline shoppable content.

Social commerce is reshaping how consumers are discovering and purchasing products across all categories with platforms and hubs evolving quickly and giving brands and retailers new opportunities to connect with shoppers. And while many consumers are embracing social commerce, it hasn’t been without a fair share of consumers questioning aspects of the easy-to-use shopping method.