SOTI to be a Main Partner of the 2024 IIHF World Junior Championship

SOTI becomes a main partner of the 2024 IIHF World Junior Championship, which will be played in Gothenburg, Sweden starting on Boxing Day, December 26, 2023.

Gothenburg, SWEDENAugust 14, 2023 –  SOTI is proud to announce its partnership with the 2024 IIHF World Junior Championship. With headquarters in Canada, SOTI has many employees with a great passion for ice hockey and the company is a longtime partner to the Canadian hockey club Mississauga Steelheads. 

SOTI’s Northern and Western Europe headquarter based in Gothenburg, is supporting local Frölunda Hockey Club, and just renewed as a silver sponsor for the upcoming 2023/2024 season. SOTI’s passion for ice hockey now drives them to also become one of three main partners of the 2024 IIHF WJC in Gothenburg.  

”SOTI is proud to be a main partner of the 2024 IIHF World Junior Championship,” says Stefan Spendrup, SOTI Vice President of Sales Northern and Western Europe. “Sports are key to SOTI's culture, enabling team spirit across regions. For us at SOTI Sweden, it was a natural choice to step in as a main partner - especially when our hometown Gothenburg is hosting the event. 

Stefan Spendrup started the Swedish operation in 2014 and today this has grown by over 300%, with over 25 staff generating over $60 million USD annually. Stefan is now leading Northern and Western Europe covering the UK, Ireland, France and the Benelux and Nordics region.  

SOTI will invite key partners and clients to attend the ice hockey games throughout the entire tournament. 

We are delighted to have this unique opportunity to host all our regional sales teams in the competition matches. We look forward to creating a memorable international sporting event in Gothenburg,” says Stefan Spendrup. 

Mikael Haglund, General Secretary of the 2024 IIHF WJC comments the partnership: ”It is extremely valuable for us to have such a global partner as SOTI. They have shown great commitment to the championship, together we will create a world-class event.”  

The 2024 IIHF World Junior Championship is a tournament for U20 national teams and will be held in Gothenburg. The Swedish Junior Crowns, together with nine other countries, will play in Scandinavium and Frölundaborg between 26 December 2023, and 5 January 2024. 

The official organizer of the 2024 IIHF World Junior Championship is the Swedish Ice Hockey Association in close collaboration with Got Event, Göteborg & Co, Frölunda Hockey Club, and the Gothenburg Ice Hockey Association.  

Official web site: 


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