SOTI becomes the Main Partner of the 2024 IIHF World Junior Championship

The 2024 IIHF World Junior Championship will be played in Gothenburg, Sweden starting on Boxing Day, December 26, 2023.

Gothenburg, SWEDENAugust 14, 2023 – SOTI is proud to announce its partnership with the 2024 IIHF World Junior Championship. With headquarters in Mississauga, Canada, SOTI has many employees with a great passion for ice hockey and the company is a longtime partner to the Canadian hockey club, the Mississauga Steelheads. 

SOTI’s North and West Europe office, based in Gothenburg, has previously supported the local Frölunda Hockey Club. SOTI’s passion for ice hockey now drives them to become a main partner of the 2024 IIHF WJC in Gothenburg.  

”SOTI is proud to be a main partner of the 2024 IIHF World Junior Championship”, says Stefan Spendrup, VP of Sales Northern and Western Europe at SOTI. “Sports are key to SOTI's culture, enabling team spirit across regions. For the team at SOTI Sweden, it was a natural choice to step in as a main partner - especially when our hometown Gothenburg is hosting the event. 

SOTI will invite key partners and clients to attend ice hockey games throughout the entire tournament. ”We are delighted to have this unique opportunity to host all our regional sales teams at the games. We look forward to creating a memorable international sporting event in Gothenburg,” says Spendrup. 

It is extremely valuable for us to have such a global partner as SOTI. They have shown great commitment to the championship and together we will create a world-class event,” Mikael Haglund, General Secretary of the 2024 IIHF WJC comments about the partnership. 

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