Essmann's Backstube Digitizes and Automates Logistics and Customer Processes in 67 stores
Artisan bakery chain increases efficiency and reduces workload and compliance risks
Munich, GERMANY – October 11, 2022 – Essmann‘s Backstube has used SOTI Snap to digitize and automate over 70 different business processes in the areas of order, branch and personnel management as well as internal communications. These include work instructions, hygiene regulations, ordering promotional items, inspecting the stock book, ordering work clothes and employee communications.
Essmann's Backstube is an artisan bakery founded in 1845 and is now run by the fifth generation. Almost 800 employees offer a diverse range of bread and confectionery products, snacks and coffee specialities as well as organic products adapted to current trends in 67 branches.
Decentralized Analogue Processes a Thing of the Past
With Essmann's Backstube operating in a decentralized manner, internal communications needed to be optimized. The business wanted to transform the fax, telephone and paper processes at the head office and its 67 branches into a digitalized operational structure. For this purpose, the consulting company ncc guttermann GmbH, a member of the Compass Group, was brought in.
To meet the high internal and external requirements, many forms were used, and processes were controlled by checklists and protocols. For example, temperature and cleaning protocols needed to be recorded in detail onsite and be easily retrievable later. The onboarding of staff was also a challenge, as it was time-consuming and resources were then lost elsewhere in the event of recurring queries.
More Flexibility and Security Thanks to App Development and Mobile Device Management
The team kicked-off this adoption with a two-day workshop. During this workshop, process flows were identified and evaluated, and corresponding forms were created. Operational priorities were then set and categorized. The aim was to provide the entire staff with an understanding of critical processes as well as simple routines. Ultimately, all paper-based processes were transformed into apps with SOTI Snap completely digitizing the operation. Five staff members from different departments – branch support, management, IT and sales management – were involved to explain the use of new technologies to the rest of the staff.
The impact SOTI has made on Essmann's Backstube’s digital operations is immense. The entire business can now operate more efficiently and the branch employees are digitally connected to the processes in the head office. Using apps created with SOTI Snap, branch employees are empowered with tablets to simplify their workflow and increase their productivity.
"With SOTI, we enjoy full flexibility in implementing our digitization strategy," comments Marek Helfer, Head of Accounting at Essmann's Backstube. "SOTI brings us significant workload reductions in our branches while offering a high level of process reliability. By connecting the existing systems, we have been able to increase efficiency and reduce our compliance risks."
"Essmann's Backstube has used SOTI Snap to quickly create a variety of customized, company-specific apps to streamline its previously paper-heavy processes and save their employees valuable time," said Stefan Mennecke, VP of Sales, Central, Eastern and Southern Europe at SOTI. "In a company that places great emphasis on customer service, the relevant employees are freed from time-consuming, repetitive tasks when such processes are digitized by SOTI Snap."
About Essmann’s Backstube
Essmann's Backstube is a family run, artisan bakery founded in 1845 and is now by the fifth generation. Almost 800 employees in 67 branches offer a diverse range of products adapted to current trends, consisting of bread and confectionery products, snacks and coffee specialities as well as organic products. For this, the company's own natural sourdough is used in tried and tested recipes that have been cultivated for generations. Most of the branches have a gastronomy/café area where guests are catered to according to their palate.
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