Cutting the queue with business mobility technology

In today’s age of instant gratification, consumers are used to getting what they want, when they want. Every interaction we have with a brand is expected to be quick, seamless and personalised for our convenience. Despite this, the average Briton can spend up to 235 days waiting in a service queue or line over the course of a lifetime. Whilst clichés would suggest the British are content with queueing, this could not be further from the truth and in reality, today’s queueing culture is actually having a detrimental effect on a business’ bottom line.