On Time, Every Time: Why Technology in Transportation and Logistics Is Essential

A man using a tablet superimposed on an airplane, a cargo ship and a delivery truck

For companies in the transportation and logistics (T&L) industry, delivering on time every time isn’t just a promise; it’s the brand. Miss a promised delivery time due to unexpected truck breakdowns or poor load planning, and your reputation suffers.

According to the latest SOTI industry report, Mobilizing the Delivery Workforce: State of Mobility in Transportation and Logistics, 98% of global T&L companies claim to deal with technical or system difficulties that delay shipments in a normal week.

To improve expediency and efficiency, the T&L industry is undergoing a staggering digital transformation, as evidenced in SOTI’s latest report:

  • 78% of T&L organizations have invested considerably in technology over the past 12 months.

  • 71% believe that within five years, a mobile-first piece of technology will be the key to last-mile delivery success.

Across the world, 80% of T&L businesses are ready to invest in new technology within the next 18 months. But invest in what? And why?

What’s Driving the Digital Transformation of T&L?

If drivers aren’t driving and trucks aren’t trucking, then goods aren’t making their way through the supply chain.

T&L organizations know this and are embracing technology such as telematics (expected to reach a market value of $5.93 billion USD in the supply chain industry alone by 2025), sensors, wearable technology (in 2022, there will be 1.1 billion connected wearable devices) and artificial intelligence (AI) in a variety of innovative ways:

The results are measurable and impactful. These types of technologies have been shown to cut fuel costs by up to 25% and increase fleet availability by as much as 35%. Meanwhile, over 50% of truck drivers feel that technology has positively impacted their safety.

Customer Expectations Around Delivery Time is More Important Than the Product Itself

COVID-19 has accelerated the shift to e-commerce and placed greater demands than ever before on the T&L sector. Customers can find the product they want just about anywhere at approximately the same price.

It’s who delivers it the fastest and provides end-to-end visibility that wins their dollars and ongoing loyalty. Customers want to know where their package is always, from the warehouse to the storeroom to the back of the truck and ultimately, to their front door. In fact, 70% of consumers say the ability to track orders is a top consideration when making an online purchase. The more expensive the item, the more tracking becomes a priority.

In an ultra-competitive industry, these are the differences between sustained success or unavoidable failure. It’s also why 99% of T&L organizations are looking to implement technology to increase the speed of their operations.

Mobilizing the Delivery Workforce: State of Mobility in Transportation and Logistics looks into where the digital revolution is taking T&L and its impact on warehouse workers, truck drivers and ultimately the customer.

It’s a must-read for any T&L organization looking to smartly invest and position themselves to lead in a digitized freight market.