It’s no secret that for the last decade, the retail industry has experienced significant technological disruption, more so than any other sector. In order to accommodate this changing consumer behavior, retailers deployed strategies and built new business models to bridge the gap between online and offline shopping experiences. In fact, a new industry report on the state of consumer shopping finds that retailers who offer a better technology experience are more likely to gain repeat shoppers.
The new State of Mobility in Retail Report, “From ‘Bricks to Clicks’: Navigating the Retail Revolution,” commissioned by SOTI Inc., in partnership with Arlington Research, looked at global consumer shopping habits in the U.S., UK, Germany and Sweden. The research revealed that American shoppers are more excited and open to technology that improves the overall shopping and retail experience.