Americans more enthusiastic about retail technology than Europeans: report

A new report from SOTI finds that while about three-quarters of consumers want to have a personalized in-store shopping experience, one-third say they do not want to sacrifice their personal data security to enable this level of customization. From beacons and drones to voice assistants, American shoppers are more apt than consumers in the United Kingdom, Sweden and Germany to have a positive feeling towards technology within the purchase path.