A third of US consumers more likely to return if store is tech-heavy

According to a new study from IoT management provider SOTI, shoppers are more demanding than they've ever been, with many now ardently searching for retailers offering seamless experiences that meld the familial nature of brick-and-mortar customer services with the speed and ease of online stores. 

The report, "From 'Bricks to Clicks': Navigating the Retail Revolution," found that one in three Americans are more likely to come back to a retailer if they are provided with some amount of in-store technology.