A “technology experience” in stores may aid U.S. retail recovery

As the National Retail Federation stages its annual conference in New York this week, it’s worth noting that “disruption” has been ongoing in this sector for the past decade. 

In order to accommodate this changing consumer behavior, retailers deployed strategies and built new business models to bridge the gap between online and offline shopping experiences. In fact, a new industry report on the state of consumer shopping finds that retailers who offer a better technology experience are more likely to gain repeat shoppers.