‘Distracted’ retailers should not overlook baby boomers

Millennials may represent the customers of the future, but retailers need to concentrate on today’s customers to maximise sales revenue, and that means embracing the over 50s. 

Senior shoppers have money to burn – and are increasingly willing to spend it. More than two-thirds of the $2.3 trillion in household wealth generated in Australia in the first half of this decade went to those aged 55 or older, according to the Australian Bureau of Statistics.