URL Source: http://soti.net/resources/newsroom/2024/soti-research-94-of-us-consumers-use-in-store-tech/

Last Updated At: 2025-09-06 04:18:57 UTC

Description: Enterprise Mobility Management | Mobile Security | Device, App, & Content Management - SOTI

Keywords: SOTI News, Retail Report, 2024 US Retail Report

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# SOTI Research: 94% Of US Consumers Use In-Store Tech


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*U.S. retailers face challenges due to growing reliance on emerging AI and mobile tech, resulting in consumer tech gaps with in-store devices.*

New York, UNITED STATES – The U.S. retail sector stands at a pivotal moment, with shoppers finding a gap between what they expect when they shop and what they encounter in-store. Amid the ongoing evolution of retail markets, the industry confronts hurdles in implementing in-store tech, integrating sophisticated Artificial Intelligence (AI), streamlining the supply chain and managing escalating security issues.

[SOTI’s](https://soti.net/?utm_source=press-release&utm_medium=organic&utm_campaign=public-relations&utm_content=2023-12-pressrelease-retailreport2024-us) latest retail report,[*Techspectations: Consumer Demand for Digital Transformation in Retail*](https://soti.net/industries/retail/?utm_source=press-release&utm_medium=organic&utm_campaign=public-relations&utm_content=2023-12-pressrelease-retailreport2024-us#retail-report), highlights how retailers are facing challenges meeting the increasingly high expectations of consumers. These expectations include smooth in-store experiences, tailored suggestions and immediate access to both online and in-store inventory, all crucial to maintaining consumer loyalty.

## Emerging Technologies and the Consumer Experience

Although consumers desire technology to enhance their in-store shopping, the offerings from retailers often fall short of their expectations. The report found that while 94% of U.S. consumers have used in-store technology, a significant number feel that these devices worsen the shopping experience. The challenges cited by consumers in-store are insufficient staff available to help with self-serve checkouts (69% of users) and as many as 48% of users experience issues with inadequate Wi-Fi connectivity when using in-store devices.