URL Source: http://soti.net/resources/blog/2021/the-technology-investment-retailers-must-make-to-recover-after-covid-19 Last Updated At: 2025-09-06 06:36:39 UTC Description: Shoppers will return to brick & mortar stores if retailers invest in specific tech. Learn exactly what tech you need to invest in as a retailer & why it matters. Author: SOTI Keywords: SOTI ONE Platform, SOTI News, Blog, SOTI MobiControl, Retail --- # The Technology Investment Retailers Must Make to Recover After COVID-19 ##### by SOTI Mar 23, 2021 We are all aware of the negative effects COVID-19 has had on our world. For the [retail industry](http://soti.net/industries/retail/) specifically, global retail growth fell by 5.7% and it is projected that lost sales could reach [$2.1 trillion](https://go.forrester.com/press-newsroom/forrester-retail-will-see-a-2-1-trillion-loss-globally-in-2020-due-to-coronavirus-pandemic/) due to the pandemic. Yet, there is a silver lining, based on SOTI’s latest report, [*From Bricks to Clicks: State of Mobility in Retail 2021 Report*](http://www.soti.net/bricks-to-clicks): it was found that consumers are willing to return to traditional brick and mortar retail locations under two conditions: when they feel it is safe to do so, and if retailers adopt in-store technology to create a fast, seamless and COVID-proof shopping experience. Armed with that information, the retail industry must determine *what* in-store technologies their customers want to *utilize* and *how* to best implement it. ### What in-store technology are customers looking for post COVID-19? [Find out in your free copy of *From Bricks to Clicks: State of Mobility in Retail 2021 Report*](http://soti.net/bricks-to-clicks) ## In-Store Technology Retailers Invested in Before COVID-19 Is Different Than What Consumers Are Looking for Today Prior to COVID-19, retailers spent [$3.7 billion](https://nielseniq.com/global/en/insights/analysis/2020/in-store-tech-may-boost-the-brick-and-mortar-retail-resurgence/) on in-store technology. The bulk of those investments were on things like beacon technology, scan-as-you-shop devices and facial recognition software. These in-store technologies will still be vital in the post-pandemic shopping world, but customers want retailers to focus their efforts on other elements. If they do, people will return and spend: - 55% of global consumers say they want to use an electronic payment solution in-store once the pandemic ends. - 38% of customers are willing to return to brick and mortar stores they view to be technology innovators. - 12% of global shoppers will consider *spending* more in stores which use technology to improve the customer experience. Lining up at the front of the store to pay with cash shouldn’t be the only checkout option, as 31% of worldwide shoppers want associates to use mobile point of sale (mPOS) devices that allow them to purchase items on the sales floor instead of at the register. Meanwhile, 62% of consumers say they expect in-store safety measures put in place for the pandemic to remain once COVID-19 ends. It’ll be incumbent upon retailers to use technology to get customers in-and-out of brick and mortar locations as quickly as possible. ## COVID-19 Has Ushered in the “Cashless Generation”. How Can Retailers Adopt and Adapt? How Can SOTI Help? Find Out Now [*From Bricks to Clicks: State of Mobility in Retail 2021 Report*](http://www.soti.net/bricks-to-clicks) interviewed 6,000 shoppers across eight global markets: U.S., Canada. Mexico, UK, Germany, France, Sweden and Australia. It offers a detailed and diverse snapshot for retailers to take advantage of when determining which in-store technology solutions to adopt, both now and once COVID-19 ends. It’s a must-read report for any retailer looking to truly understand what customers want and how it can potentially generate a tangible return on investment (ROI). ### Download Now [Get your free copy of *From Bricks to Clicks: State of Mobility in Retail 2021 Report*](http://soti.net/bricks-to-clicks) ##### About Author SOTI ##### Share on social media [LinkedIn](http://soti.net/#linkedin "Share on LinkedIn") [Twitter](http://soti.net/#twitter "Share on Twitter") [Email](http://soti.net/#email "Share via Email") ##### Featured Posts - [Discover Ready-to-Use SOTI Snap Apps on the SOTI Pulse Marketplace Sep 4, 2025 | Shash Anand](http://soti.net/resources/blog/2025/discover-ready-to-use-soti-snap-apps-on-the-soti-pulse-marketplace/) - [From Booth to CRM: How SOTI Snap Streamlines Lead Capture Aug 28, 2025 | Shash Anand](http://soti.net/resources/blog/2025/from-booth-to-crm-how-soti-snap-streamlines-lead-capture/) - [Unlocking SOTI MobiControl XS: Stop Replacing Batteries That Still Work Aug 26, 2025 | Shash Anand](http://soti.net/resources/blog/2025/unlocking-soti-mobicontrol-xs-stop-replacing-batteries-that-still-work/) - [SOTI Snap vs Microsoft PowerApps: Why SOTI Comes Out on Top Aug 21, 2025 | Shash Anand](http://soti.net/resources/blog/2025/soti-snap-vs-microsoft-powerapps-why-soti-comes-out-on-top/) - [Label Printer Management: A Must-Have for First Responders Aug 21, 2025 | SOTI](http://soti.net/resources/blog/2025/label-printer-management-a-must-have-for-first-responders/) ##### Request a Demo of The SOTI ONE Platform